Protecting 25 Million Customers a Day: A Conversation with McDonald's Rob Holm

What does it take to protect the world’s largest fast food brand? One that serves 25 million customers every single day? In this episode of Conversations with CAP, Walter Palmer sits down with Rob Holm, who leads Security and Asset Protection for McDonald’s USA. Rob has spent nearly 19 years at McDonald’s across a 43-year career in corporate security, and he’s one of the most respected voices in the quick-service restaurant security space. Rob and Walter cover a lot of ground: how Rob’s team supports 14,000 franchisee-operated restaurants, the story behind building R2AMP, a CAP Index risk assessment model specifically designed for QSR environments, and why Rob believes that when you walk into an RLPSA conference, competitors become colleagues. Rob also shares candid advice for the next generation of security professionals: why networking and mentorship matter more than most young people realize, and why being a great storyteller might be the most valuable skill in business. Whether you’re in restaurant security, retail loss prevention, corporate risk, or just starting your career — this one is packed with insight. Hit play. Let’s get into it.