The Connected Car: Advertising's Next Frontier

What happens when your car becomes a media platform? As vehicles become increasingly connected, personalized, and AI-enabled, automakers are creating new opportunities to engage consumers long after they leave the dealership. In this episode of BIA's Leading Local Insights Podcast, Rick Ducey sits down with connected vehicle expert Roger Lanctot, chairman and founder of Strategia Now Consulting, to explore how connected cars are evolving into media ecosystems. They discuss AI assistants, personalized in-car experiences, location-based advertising, and how the connected vehicle could transform audience engagement and advertising. The conversation also examines what these changes mean for radio, local media, and the future of reaching consumers on the move. Listen to discover why connected vehicles may become one of the most important emerging platforms for local media and advertising.