Preise erhöhen ohne Gäste zu verlieren - Thank me later

► Community for restaurant owners: https://www.skool.com/gastro-growth-h... ► Visit our restaurants: https://www.nomad-heidelberg.de/ and https://www.uuuhmami.com/ In this video, I'll show you why discounts dilute your brand in the long run and what clever alternatives you can use as a restaurateur to build genuine customer loyalty. You'll learn how to delight regular customers with perks and special moments, how to communicate price increases transparently and convincingly, and why the euro amount in the contribution margin is more important than the percentage. Customer loyalty is particularly important in the restaurant industry to remain profitable in the long term without sacrificing your brand identity. With the tips from this video, you can sustainably delight your guests and significantly strengthen your restaurant business. You'll learn how to delight your guests in the long term and significantly strengthen your restaurant business. ═══════════ LINKS TO MY SOCIAL MEDIA ═══════════ 🔗 Instagram:   / ellis_osabutey   🔗 LinkedIn:   / ellis-osabutey   ═══════════ ABOUT THIS CHANNEL ═══════════ On my channel, Ellis Osabutey, you'll find authentic insights into the restaurant industry and entrepreneurial strategies for aspiring and established restaurateurs. I'll help you understand the realities of the restaurant business and show you how successful restaurants truly operate. But even if you simply enjoy good food and want to learn the stories behind your favorite restaurants, you've come to the right place. I'll take you behind the scenes and show you what genuine hospitality is all about. ═══════════ TOPICS ON THIS CHANNEL ═══════════ Starting a Restaurant and Choosing a Location Managing Staff Without Staffing Issues Real Costs and Calculations Local Roots vs. Expansion Authenticity vs. Food Trends Behind-the-Scenes Look at Our Restaurants What Makes Good Hospitality? ═══════════ MY STORY ═══════════ 2005: From the Ruhr area to Heidelberg 2016: First 25-square-meter café in the Weststadt district 2018: Second location in Neuenheim 2021: Third location in Handschuhsheim Today: 120 employees, 3 locations, 0 staffing problems Why do I do this? Because the restaurant business is more than trends and Instagram posts. It's about real people, real relationships, and sustainable success. ═══════════ VISIT US IN HEIDELBERG ═══════════ Are you in Heidelberg or the surrounding area? I would be delighted to welcome you to one of our restaurants: 📍 nomad Heidelberg Weststadt https://maps.app.goo.gl/MQSrK8mhPf8Xa... 📍 nomad Heidelberg Handschuhsheim https://maps.app.goo.gl/39K9WS4EFQzLP... 📍 uuuhmami Heidelberg https://maps.app.goo.gl/xKC2Jw3ZYkK49... Come by, say hello, and experience for yourself what we stand for. Genuine hospitality, authentic food, and the stories I share here on YouTube – live and up close. ... ═══════════ CONTACT & COOPERATIONS ═══════════ For business inquiries: [email protected] #Gastronomy #Heidelberg #Entrepreneur #Authenticity #nomad #uuuhmami ═══════════ VIDEO CHAPTERS ═══════════ 00:00 Intro: Discounts vs. Goodies - The Fundamental Question 01:23 Quality and Discounts: Why They Don't Go Together 02:11 Düsseldorf Story: How to Win Customers Losses 06:02 Sample meal for regular customers: Customer loyalty at the next level 06:46 Communicating price increases effectively 08:00 Green coffee $1.70 to $4.20: Transparency builds trust 11:07 Our experiment: Free birthday meal 11:59 Communication channels for the price increase 13:11 Proper branding as a price anchor 14:36 ​​Nomad story: Guest publicly posted about our prices 16:34 Quality has its price