The hidden cost of free Shopify themes in 2026

Deciding which theme to use for your Shopify store? Chloe talks us through the 3 reasons we don’t use free Shopify themes for our client projects. If you’re building a Shopify store this is a must watch! Do you use free themes? Let us know in the comments! 👇 💌 Get e-commerce news, design inspo, and Shopify insights, straight to your inbox. Join our newsletter list: https://lunatemplates.co/news 🎓 SHOPIFY COURSE FOR DESIGNERS Learn e-commerce design, e-commerce strategy, Shopify coding, theme customization, and client workflows so you can build, price, and deliver Shopify websites with confidence. Perfect for designers moving from Showit, Squarespace, Webflow, or WordPress to Shopify. http://lunatemplates.co/course 💫 Follow us on Instagram:   / lunatemplates   🎥 Get our FREE Shopify training for designers: https://lunatemplates.co/training 00:00 Three hidden costs of Shopify themes 01:07 What are the free themes? 01:50 Cost #1: Time on features & subscriptions 04:22 Cost #2: Loss of potential future income 07:06 Cost #3: Rebuilding later 09:00 What about Horizon? Thank you for watching! 🫶 👋 ABOUT US Hey! We’re Chloe & Hana, a designer & developer duo. We make videos about all things Shopify for web designers and store owners. We’ve hundreds of stores for our clients, we have our own Shopify section template shop, and we teach other designers how to grow their Shopify web design businesses in our course, Design Freedom on Shopify. If you want to learn more about us, check out https://lunatemplates.co #shopify #webdesign #ecommerce