AI in Automotive: From Buzzword to Bottom Line — Turning Talk into Tangible Growth

Is AI really helping dealers sell more cars — or just another buzzword? In this powerful Automotive News webinar, we cut through the hype and get real about how AI is transforming dealership operations, customer engagement, and lead management. Hosted by Steve Roessler, Chief Evangelist Officer at DriveCentric, this session features real dealer insights from: • Cole Frankman, COO at Frankman Motor Company • John Hooper, Director at Music City Autoplex Hear how top-performing stores are using AI to: • Boost lead response times and after-hours engagement • Keep CRM data clean to drive better automation • Re-engage “dead” leads and cultivate long-term customers • Automate personalized campaigns that actually convert • Empower staff to sell more efficiently and confidently From early adoption stories to real-world results, this discussion shows exactly how dealers are turning AI from a buzzword into a bottom-line advantage. Presented by: Automotive News + DriveCentric Watch now and learn how modern dealers are using AI to move faster, engage smarter, and win more.