The Lancashire Way (1948) | BFI National Archive

Lancashire, Britain's industrial powerhouse gave us cotton, the Manchester Ship Canal, Blackpool illuminations, and the sublime rolling heather-purpled hills and the shimmering waters of the Lake District. And lest we forget, Lancashire also gave us the laundry detergent Lanry - the brand sponsored this adulatory travelogue. Travelogues proved a popular fixture in cinema programmes up until the 1980s and were therefore frequently sponsored by commercial organisations such as train companies and tourist boards. Only in the last few moments does the sponsor of this travelogue of Lancashire reveal itself. This clever ploy means that the viewer's enjoyment of the travelogue is for the most part uninterrupted and they are left with the catchy slogan: "No scrubbing, no rubbing, no backache" ringing in their ears. This video is part of the Orphan Works collection. When the rights-holder for a film cannot be found, that film is classified as an Orphan Work. Find out more about Orphan Works: http://ec.europa.eu/internal_market/c.... This is in line with the EU Orphan Works Directive of 2012. The results of our search for the rights holder of this film can be found in the EU Orphan Works Database: https://euipo.europa.eu/ohimportal/en... Subscribe: http://bit.ly/subscribetotheBFI. Watch more on the BFI Player: http://player.bfi.org.uk/ Follow us on Twitter:   / bfi   Like us on Facebook:   / britishfilminstitute   Follow us on Google+: https://plus.google.com/+britishfilmi...