質問9「作家６年目。正直、売り上げが伸びて舐めていた。去年から伸び悩み…」ハンドメイド作家さんのお悩み相談：おはようminneLAB

▼Japan's largest online marketplace for handmade and handcrafted goods, "minne" by GMO Pepabo https://bit.ly/383EaIB ▼For those who want to sell handmade items online https://bit.ly/3wJU4Cg "Good Morning! minne LAB" is an official live stream from minne for creators who are dedicated to their craft. The Q&A section from the minne LAB Instagram stream is archived and available on YouTube.   / minne_lab   If you'd like to watch the full stream, please check out our Instagram Live! Streams are mainly held every Monday and Thursday. [Table of Contents and Notes] *The calculation methods for "repeat customer rate" and "repeat purchase rate" are different. There are many websites that explain the meaning and calculation methods of each term in detail if you search online. For businesses with a high number of daily customers, such as restaurants, both figures may be useful indicators, but for individual sellers of handmade items, please judge whether they are necessary depending on the scale of your sales. First, it's a good idea to calculate from the perspective of, "What percentage of your brand's customers make multiple purchases?" *If you answered "Yes" to the question, "Are you a budding artist?", you can postpone calculating the repeat customer rate. Focus on creating your artwork, setting up your minne gallery, and preparing to welcome customers. 01:20 Today's question: "I'm in my sixth year as an artist. To be honest, I got complacent because my sales were growing. Sales have been stagnating since last year..." 03:04 Explanation of my first impression and current situation after receiving the question 07:15 Reasons for wanting to explore solutions from a different perspective than the question received 08:20 About today's three points 09:00 Point 1: Have you analyzed the reasons for your sales? 12:10 Point 2: Calculate your current repeat customer rate and set a target repeat customer rate for one year from now. 17:38 Point 3: Suggest combination purchases that are appropriate for the season and location. 24:00 Introduction and explanation of viewer comments (difficulty in achieving stable sales, etc.) * * 9th Episode Questioner: Yumeiro Candle https://minne.com/@effleurage10 Thank you for your continued support. It's been six years since I started selling on Minne. Sales unexpectedly increased around the second or third year of selling, and although it's a luxury, there was a time when I thought, "I'm getting too busy, so I'd rather take it easy." To be honest, I didn't put in much effort to increase sales, and I think I was a bit complacent. However, sales started to stagnate around last year, and now I'm realizing I need to do something about the current situation. I've been watching Minne LAB videos and trying to figure out what successful creators are doing. My question today is: How many different types of products should I offer? I originally started with candle making, mainly selling botanical candles and aroma wax sachets. However, with the rise of herbariums, I started making those as well. This year, I also started making wreaths. The main reason I make so many different kinds of products is simply because I enjoy making them; I want to make even more candles, herbariums, and wreaths. However, I wonder how customers perceive a shop that offers so many different types of products? Should I narrow my focus and specialize? If so, what should I focus on? I would appreciate any advice on this matter. * * "Good Morning! minne LAB" is always accepting questions from creators. You can submit your questions anonymously. ▼Question Form Here https://bit.ly/3bDCtOy ▼Details of this project: We will answer creators' questions on the official "minne LAB" Instagram Live https://note.minne.com/n/nc0402a39dcf5 On Twitter, please check out the hashtags "#ohalab" and "#minnelearning" to see comments on the video and records of various creators' trial and error after watching the video. * * "I can't take good photos," "I'm struggling with pricing"... To help handmade creators overcome these challenges, minne offers a reading material called "minne Learning Notebook." ▼minne Learning Notebook https://note.minne.com/m/mc1379d2d49ba ▼"minne's Basic Selling Guide," a book by minne's creator activity advisor, Mao Wada, has been very well received since its release in April 2019 and is currently in its third printing! It can be purchased at bookstores nationwide and on Amazon, etc. https://amzn.to/2NxTNd9 ●minne LAB Twitter:   / minne_lab   ●minne LAB Instagram:   / minne_lab   ●Creator Activity Advisor Wada's Twitter:   / ma0_k