TENDÊNCIAS DE CONTEÚDO DE 2026 E 2027

Where is content creation heading in 2026? In this video, from the perspective of someone on both sides (creation and marketing for brands), I break down the trends that truly matter: why community is worth more than numbers, why YouTube is making a big comeback, and why an audience of 10,000 qualified people can be worth more than 10 million shallow views. -------------------------------------------- • Chapters: 00:00 The future of content creation and trends for 2026 00:18 The perspective of both sides: creator and brand market 00:52 Why understanding what makes brands invest is essential 01:27 The turning point: community matters more than numbers 01:47 Trend 1: connection is worth more than shallow reach 02:07 How AI is personalizing and specializing everything 02:28 The three levels of community: consumption, screen time, and action 03:12 Why YouTube is making a strong comeback 03:35 Brands returning to YouTube (campaign case studies) 04:03 The community in action: who would pay to see you 04:47 10 million views x 10,000 qualified people 05:07 Micro-communities and micro-topics (the Pedro Faria case) 05:52 The addendum: don't underestimate social networks Discovery 06:25 Why YouTube is more balanced in its compensation 06:48 Don't abandon vertical content 07:11 The trend that is already a reality: distribution 07:40 The case of the cuts: 500,000 in long-term content, 100 million in vertical content 07:54 How BBB was consumed by social media 08:10 Closing -------------------------------------------- Follow me on social media: • Instagram: instagram.com/hugogrillo/ • Linkedin: linkedin.com/in/hugogrillo • TikTok: @hugogrillopov