ТАС-АГРО – Відсіч викликам | Олег Заплетнюк, CEO

In this exclusive interview, Oleg Zapletniuk, CEO of TAS Agro, shares his strategic vision and practical insights on managing one of Ukraine's leading agricultural holdings. We discuss the current sowing campaign, transformation processes, global grain markets, and the real cost of efficiency. From making the switch to liquid fertilizers to building a strong employer brand – this conversation is a must-watch for anyone involved in agribusiness, management, or investing. Timeline & Key Topics: 00:00 – Introduction: The sowing campaign and transformation in TAS Agro 00:42 – Resource crisis: Surviving panic prices for fertilizers and fuel 01:32 – The future of farming: Transitioning to 99% liquid fertilizers 04:40 – Geopolitics in agriculture: Trade wars and the global corn market 06:30 – Sunflowers: Balancing high profitability and soil health 07:29 – Wheat price forecasts and market expectations 09:16 – Climate change: Adapting crop rotation in Northern Ukraine 10:40 – 60 degrees on the soil: Why agronomy is always a lottery 14:54 – Effective management: Why hiding mistakes destroys businesses 18:10 – The end of super-profits: Fighting for every dollar of efficiency 23:53 – Process optimization: Repairing agricultural machinery directly in the field 25:06 – The invisible enemy: Dealing with plow pans and saving soil moisture 29:34 – CEO mistakes: Why top-down strategies often fail 33:07 – Employer branding: Why a high salary is no longer enough for employees 34:38 – Dairy farming in Ukraine: Production costs and long-term perspectives 37:27 – Media presence, ratings, and representing the company 39:45 – "Agriculture is love for life" – Final thoughts