Top 3 Reasons To Segment Your Audiences: Heidi Keller at TEDxMontlakeCut

Many people have an aversion to separating, categorizing, and prioritizing the recipients of their programs and campaigns. Heidi Keller discusses the reasons why it is an essential planning tool for program planners with small budgets and big ideas: because it works! In the spirit of ideas worth spreading, TEDx is a program of local, self-organized events that bring people together to share a TED-like experience. At a TEDx event, TEDTalks video and live speakers combine to spark deep discussion and connection in a small group. These local, self-organized events are branded TEDx, where x = independently organized TED event. The TED Conference provides general guidance for the TEDx program, but individual TEDx events are self-organized.* (*Subject to certain rules and regulations)