Get to Know Your Audience | Paulo Simas | TEDxIowaCity

With today’s advancements in technology, it is crucial to analyze data tailored to your audience. Paulo Simas touches on the importance of knowing your audience and how relating to a community creates relationships as opposed to just a business deal. Paulo is a creative and business strategy professional with over 25 years of agency experience. He is a Managing Partner for W2O Group. As a lifelong creative and entrepreneur, Paulo is equally skilled at riffing about campaigns with his team as he is at sitting down with the C-Suite to map out a business model fueled by his deep understanding of analytics. His knowledge spans healthcare, technology, and consumers, which gives him unique insights into behavioral change. He understands which story or promise will have the most impact, then leverages the data that will unearth the brand’s truth that is most relevant to its audience. He has launched over 100 brands and believes deeply in creating “tribes” to deliver the right narrative that will amplify a brand’s potential. Additionally, his long-standing relationships in the VC and investment community provide him with greater insight in how to translate inflection points at every stage of the commercial journey. This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at https://www.ted.com/tedx