Essa tendência vai definir os próximos anos da criação de conteúdo e dos negócios

Sign up for the Eixo Mentorship Program: https://form.respondi.app/rYIWAyhC?&u... TikTok Course - The New Wave: https://helenabezzan.com/a-nova-onda/... In this episode of the Strategic Confessions podcast, I discuss the trend that will define the coming years for content creators and brands: the Era of Curation. We live in a scenario of saturation, where the attention economy transforms every second of our focus into a scarce asset. In this context, those who know how to filter best win. We will talk about the paradox of choice, the information overload that paralyzes decisions, and the cultural movement that is valuing the simple, the essential, and the silent. You'll understand how to apply curation (a topic Mario Sergio Cortella has been exploring since 2015) to content creation, products, and even your brand's decisions. If you feel you're producing too much and being noticed too little, or if you're looking for a way to differentiate yourself without saturating your audience, this episode shows why the future belongs to those who know how to choose. Subscribe to the channel:    / @helenabezzan   Instagram:   / helenabezzan   TikTok:   / helenabezzan