Sir John Hegarty at the BBH Seminar at Cannes Lions 2011
For more inspirational talks visit our channel / canneslions Sir John Hegarty, BBH's Worldwide Creative Director and Founder, was awarded the first ever Lions of St Mark at Cannes Lions 2011 for his contribution to creative advertising. In this clip from his seminar at the Festival, he talks about some of the agency's most successful campaigns and why you should zag when the world zigs.
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