Cannes Lions | Story of a win | NewsLab | LIONS

Talking negatively about a city isn’t the conventional way to sell it. But NewsLab, Oslo knew the risk would pay off. ‘Is it Even a City?’ follows Halfdan, a disgruntled resident starring in a mockumentary about his life in the city. His grumbles about Oslo are paired with contradictory scenes full of energy and life – using wry humour that’s typical in Norway. August Jorfald, Director at NewsLab Oslo, reveals how he took inspiration from Norwegian director Joachim Trier’s films, including ‘The Worst Person in the World’. He tells us how NewsLab’s single-category entry turned into a first-time win that gave them external confirmation of their creativity – and how he found out just as he touched down in Cannes. First-timer looking to make history? Watch the full Story of a Win for inspiration and get ready for the 9 April deadline.