Need Healthier Hair and a Balanced Scalp? Start Here!

Discover our silicone-free Authentic Beauty Concept Care for All Hair & Scalp Types, carefully formulated to provide a nourishingly mindful experience. Join Global Creative Advocate, Hester Wernert-Rijn, as she tells you about our hair care range for all hair and scalp types and why she loves it. Formulated with indulgent vegan formulas, our range is designed to support healthy hair and a balanced scalp, providing the perfect canvas to create individual looks. Deep Cleansing Shampoo Our Deep Cleansing Shampoo effectively removes build-up, excess oil and impurities from the scalp and hair, leaving it feeling refreshed and thoroughly clean. Bare Cleanser Formulated with Spirulina Extract, our Bare Cleanser is an unscented, transparent cleanser that protects the natural barrier of the scalp while moisturising stressed hair. Gentle and caring, it’s perfect for sensitive scalps. Hydrating Jelly Mask Our Hydrating Jelly Mask is a lightweight hair and scalp mask for deep hydration and a leave-in for curl definition. The nourishing ingredients enhance the natural shine of the hair, leaving it looking glossy and vibrant. Beauty Potion With vegan superfood keratin alternative and enzyme-extracted chicory seed oil, our Beauty Potion is a transformative serum-to-cream treatment that deeply repairs hair from the inside out. Indulging Fluid Oil Our Indulging Fluid Oil is a lightweight, dry oil mist. With easy application and heat protection up to 230°C, it leaves hair silky, glossy and wrapped in a fresh, elegant floral scent that feels like self-care in a bottle. With a spray pump for easy and seamless application, this is the perfect caring styling companion. Beautifying Rich Oil Part of our Signature Oil Collection, the new Beautifying Rich Oil is a nourishing, multi-purpose oil designed to beautify both hair and body. It deeply nourishes the hair, leaving a glass-like shine and has heat protection up to 230°C. Fast-absorbing, it deeply hydrates the skin for a silky-soft feel. With a luxurious fragrance that smells like holidays, it’s the perfect product to create spa-like rituals in your own home. Who is Hester Wernert-Rijn? Authentic Beauty Concept Global Creative Advocate, Hester Wernert-Rijn, is a Dutch hairdresser and editorial stylist. Hester is a regular backstage at catwalk events across the globe, while also being the owner of Mogeen, the hair salon she founded based in the heart of Amsterdam. Hester is also the designer of the Ukysah hair pin, sustainable hair pins for mindful styling. Which of our Authentic Beauty Concept hair care products is your favourite? Let us know in the comments. Authentic Beauty Concept is a holistic premium haircare brand co-created with a unique hairdresser collective to start a new path to authentic beauty. Discover our beliefs on our website. Chapters: 00.00 – 00.24: Introduction 00.25 – 01.07: Deep Cleansing Shampoo 01.08 – 01.18: Bare Cleanser 01.19 – 01.29: Hydrating Jelly Mask 01.29 – 02.20: Beauty Potion 02.21 – 03.19: Indulging Fluid Oil and Beautifying Rich Oil #authenticbeautyconcept #authenticbeautymovement #authenticbeauty #haircare SUBSCRIBE to our channel for #nofilter visual inspiration, authentic communication, and mindful trendsetting and to learn more about Authentic Beauty Concept and our talented Advocates! https://www.youtube.com/c/AuthenticBe... Follow us on: Website: Website: https://www.authenticbeautyconcept.com Instagram:   / authenticbeautyconcept   Facebook:   / authenticbeautyconcept   Pinterest: https://www.pinterest.at/authenticbea... TikTok:   / authenticbeautyconcept