The Future of Podcasting Isn’t Audio

Podcasting has changed forever. In this episode of TellyCast, Justin Crosby is joined by Mark Rivers, co-founder of Cold Glass Productions, the company behind the award-winning Dish from Waitrose. Mark explains why Cold Glass no longer thinks of itself as a podcast company, how Dish from Waitrose has grown into a billion-view entertainment brand, and why the future belongs to premium digital entertainment businesses that think beyond audio. They discuss: 00:00 Introduction 01:15 Mark Rivers’ career journey 04:40 Why Cold Glass is not a podcast company 09:30 Creating different edits for YouTube and Spotify 15:45 Building Dish from Waitrose into a billion-view brand 20:30 Launching Outside In with Caitlin Moran and Adam Frost 23:30 Using Substack as part of the business model 24:45 The future of podcasting 28:00 Why distribution should shape creative 31:00 Story of the Week 32:10 Hero of the Week 33:45 Get in the Bin Whether you’re a TV producer, creator, brand or media executive, this episode is packed with practical insights into building premium digital-first entertainment. Subscribe for more conversations with the people shaping the future of television, YouTube and the creator economy. Subscribe to our podcast https://podfollow.com/tellycast-the-t... #Podcasting #YouTube #CreatorEconomy #DigitalEntertainment #BrandedContent #TellyCast #SocialVideo #TVProduction #MediaBusiness #ContentStrategy Attend our Digital Bootcamp - https://courses.tellycast.com/ Buy tickets for the TellyCast Digital Content Forum - https://digitalcontentforum.com/