Why TV Production Companies Keep Getting Digital Wrong

What does it really take to build a successful digital-first production company? In this episode of TellyCast, Justin Crosby sits down with Bryony Hopkins, founder of BRYONY Ink and former production leader at BBC, LADbible Group, Strong Watch Studios and FlightStory. As traditional TV companies race to adapt to the creator economy, Bryony explains why simply making content for YouTube isn’t enough. Success depends on building completely different production systems, workflows and ways of thinking. The conversation explores how creator businesses are scaling into media companies, why operational excellence has become a competitive advantage, and what television can learn from digital-first production. You’ll discover: Why TV production companies struggle to adapt to digital Building production systems for YouTube and creator businesses How to create more content without increasing budgets The importance of mindset in digital-first production Why duty of care is becoming critical for creators The AI tools transforming production workflows Why creators are becoming the next generation of media companies How TV professionals can future-proof their careers Whether you’re a TV producer, production executive, commissioner, creator or studio founder, this episode is packed with practical advice on building successful content businesses in the digital-first era. #CreatorEconomy #YouTube #Television #DigitalFirst #TVProduction #MediaBusiness #ContentStrategy #AI #Creators #Podcast 00:00 Introduction 01:01 Bryony’s journey from BBC to founder 05:45 Building a digital-first production company 10:20 Why TV gets digital wrong 16:00 The mindset shift producers need 17:40 Duty of care in the creator economy 22:20 Why production is a competitive advantage 24:30 Scaling creator businesses 27:10 AI tools changing production 33:40 Creator economy news, heroes and Get in the Bin Subscribe to our podcast https://podfollow.com/tellycast-the-t... Attend our Digital Bootcamp - https://courses.tellycast.com/ Buy tickets for the TellyCast Digital Content Forum - https://digitalcontentforum.com/