[Episódio 5 - Temp 2026] Performance existe sem branding?

"Those who only perform, lose margin. Those who only build brand, lose timing." In this episode of Roda B2B, we delve into one of the most poorly resolved debates in B2B marketing: the tension between performance and branding. Alongside leaders who operate at scale within companies like Nubank and Samsung, Paulo Krieser, CEO of Econodata and host of the podcast, will lead a direct conversation about what truly generates sustainable growth: ● The historical conflict between branding and demand generation ● How to balance short-term vs. brand building ● The role of B2B marketing in revenue generation ● Metrics that truly matter to the business An episode for those who want to stop choosing between "growing now" and "building value" and start doing both. Mark your calendars now: April 29, 2026 (Tuesday), at 11 am, live on the Econodata YouTube channel. We'll see you there! ✅ Join our exclusive WhatsApp group now and participate live! There you'll receive notifications about episodes, and on the day of the broadcast you can interact with questions and exchange ideas: https://chat.whatsapp.com/ETxRFCxaSU9... ✅ Want to sell more and better? Click the link and talk to our experts: https://prospecte.econodata.com.br/pr...