Is it worth it? The secret reasons you buy: Flex, Feel & Function

We consumers spend a lot of time justifying, explaining, and defending why we buy what we buy, or telling others why something is - or isn't - worth it. Luxury brands like Gucci, Hermes, Common Projects, and even Apple know why you really buy, and they know all the right things to pique your interest. In this episode learn why being honest with yourself about you motivations will help you easily answer, "Is it worth it?" - and have better understanding how smart businesses are driving behaviors of customers. *********************************** I'm a digital marketing expert who studies and buys from brands who do interesting things. I help small and medium businesses develop better marketing strategies, web experiences, content strategies and automation. See what else I can help you with at https://notreallyrocketscience.com *********************************** Twitter:   / chrisbintliff   Facebook:   / notreallyrocketscience   LinkedIn:   / chrisbintliff   ***********************************