Like Reading Our Minds: How Brands Drive Us From Clueless to Customer

Apple, Sony, Bose, Ford - strong brands with great marketing try to move us from clueless to curious to customer by leveraging what we know - or don't know. Learn about the 3 Knowledge Phases driving each of us as we research and consider, with real-world examples of how brands connect their messaging to our minds. I'm a digital marketing expert who studies and buys from brands who do interesting things. I help small and medium businesses develop better marketing strategies, web experiences, content strategies and automation. See what else I can help you with at https://notreallyrocketscience.com ********************************** I reference this video:    • Video   Get more marketing insights at this playlist:    • Marketing Insights   Explore more opinions and points of view on Apple, its products and its marketing at this playlist:    • Apple   *********************************** Twitter:   / chrisbintliff   Facebook:   / notreallyrocketscience   LinkedIn:   / chrisbintliff   *********************************** Credits