167. The Leadership Skill Every Woman Entrepreneur Needs

Have you ever come home from a networking event with a stack of business cards, every intention of following up, and then... life happened, and the follow-up didn’t? I get it. In this episode of Doing Business Like a Woman, I'm talking about one of the biggest opportunities I see women entrepreneurs miss: follow-up. Many business owners spend time and money networking, speaking, creating content, and meeting new people. But if you're not intentionally nurturing those relationships afterward, you're leaving money, relationships, and impact on the table. The good news is that follow-up doesn't have to be complicated. It doesn't require endless automation, complicated funnels, or spending all day in your inbox. It simply requires a plan. In this episode, you'll learn: • The 60% of potential clients most entrepreneurs forget about • Three simple ways to create a follow-up process that actually works • How to follow up without feeling pushy or salesy • How consistent follow-up creates more predictable revenue and cash flow If you've been working hard to grow your business but feel like you're constantly starting over with new leads, this episode will help you create a simpler, more sustainable way to attract clients and grow your revenue. Timestamps: 00:00 - Welcome to Doing Business Like a Woman 01:00 - Why follow-up matters more than most entrepreneurs realize 02:00 - The problem with constantly chasing new leads 03:00 - Understanding the 20-60-20 buyer framework 05:00 - The fortune is in the follow-up 06:00 - How to stand out in a crowded marketplace 07:00 - Reframing follow-up so it doesn't feel salesy 08:00 - Relationship building versus selling 08:45 - Creating a simple follow-up system 09:30 - The three ways most entrepreneurs meet new people 10:00 - Follow-up strategy for networking and in-person connections 14:00 - Follow-up strategy for social media connections 16:00 - Follow-up strategy for speaking engagements and events 18:00 - Why personal outreach works better than automation alone 19:00 - Building a simple email follow-up sequence 21:00 - Creating long-term relationship nurture systems 22:30 - What an effective follow-up system really looks like 24:00 - How follow-up creates consistent revenue and cash flow 25:00 - Marketing is serving your future clients 26:00 - Real-life implementation examples and audience discussion 29:00 - Make a plan and follow the plan 30:00 - Scheduling follow-up time on your calendar 31:00 - Final thoughts and next steps Stay Connected: 📝 Join the 90-Day Marketing Accelerator: https://www.melissamkellogg.com/90dma 📩 Sign up to receive my Friday Newsletter! https://avanticreativegroup.mykajabi.... 💭 Your thoughts and experiences matter to me! Share your takeaways from this episode with me. https://www.speakpipe.com/DoingBusine... 🌐 Website: https://www.melissamkellogg.com/ 🔗 LinkedIn:   / melissamkellogg   📸 Instagram:   / melissa_m_kellogg   📘 Facebook:   / businessacademy4women    (  / businessacademy4women  ) 📚 Substack: https://substack.com/@melissakelloggl... Want to Grow Your Sales, Doing What You Love, in the time you have?? Then, you’ve got to go and grab my free on-demand video training that will teach you my simple process for creating compounding results from the sales and marketing strategies you are already using. Get the training HERE (https://www.melissamkellogg.com/grow-...) . Subscribe to the podcast + download each episode on Apple (https://podcasts.apple.com/us/podcast...) , Spotify (https://open.spotify.com/show/3NiRUkD...) , or Google Podcasts (https://podcasts.google.com/feed/aHR0...) .