CM360 Explained | Programmatic Intermediate Ep 8

CM360 (Campaign Manager 360) is one of the most important platforms in the Google Marketing Platform ecosystem, yet many programmatic professionals struggle to understand how it works with DV360. In Episode 8 of the Programmatic Intermediate Series, you'll learn: ✅ What CM360 is and why it matters ✅ CM360 account hierarchy explained ✅ Network → Advertiser → Campaign → Site → Placement → Ad structure ✅ What Floodlight Tags are and how conversion tracking works ✅ How CM360 integrates with DV360 ✅ Placement Tags explained ✅ Attribution models in CM360 ✅ Why every DV360 practitioner should understand Campaign Manager 360 ✅ Cross-channel measurement and conversion deduplication Whether you're preparing for programmatic interviews, working in DV360, or trying to understand Google's ad tech stack, this episode will help you build a strong foundation. Instagram:   / rishulsethi   Linkedin: https://www.linkedin.com/in/rishul-se...