How to reduce checkout abandonment using live website testing (with a real example) | Lyssna

Users make it all the way to checkout – and then they leave. You can see it in your analytics, but analytics won't tell you why. Live website testing gives you the missing piece: what users are actually thinking and feeling at that critical moment. What you'll learn in this tutorial: ✅ How to set up a live website test to observe users moving through a real checkout flow ✅ How to write a task scenario that simulates a genuine purchase decision without leading participants ✅ How to ask confidence-based follow-up questions instead of unreliable purchase intent questions ✅ How to recruit targeted participants using the Lyssna panel and choose the right sample size ✅ How to read your results to identify exactly where confidence breaks down – and what to do next Whether you're a UX researcher running a formal study or a product designer trying to fix a drop-off you can't explain, this tutorial gives you a fast, structured way to get real answers. 🎯 Key takeaway: You don't need to ask users if they'd buy – you need to ask how confident they are that your product will actually deliver on its promises. Chapters: 0:00 – Introduction 1:38 – The scenario: Weeknight meal delivery 2:58 – Template overview: Live website test + follow-up questions 4:05 – Building the study 9:10 – Recruiting participants with the Lyssna panel 11:39 – Reviewing the results 16:20 – What the insights tell us and next steps Resources: Sign up for a free Lyssna plan: https://linkly.link/2cl76 Use the checkout hesitation template: https://www.lyssna.com/templates/how-... Read our live website testing guide: https://www.lyssna.com/guides/think-a... Follow us:   / wearelyssna     / wearelyssna     / usabilityhubapp     / wearelyssna   #uxresearch #LiveWebsiteTesting #ConversionOptimization