56. Jacob Willis: Running Lean, Giving Big, and Trusting God With the Rest

Jacob and Christin Willis are the founders of We Heart Nutrition, a research-backed supplement company on a mission to help people live energetic, joyful lives. They are also pro-life and proudly donate 10% of all sales to pregnancy care centers across the country. Jacob is back for a second conversation, and a lot has changed. He and Courtney dig into the team and agency structure that is keeping the business lean but functional, what it actually took to fix a manufacturing and fulfillment crisis that was tanking customer experience, how Christin is managing creative direction as the brand scales, and the decision to launch a nonprofit to create sustainable, multi-year support for pregnancy care centers instead of one-time donations. There is also a real conversation about faith and what it looks like to release the pressure of growth targets and trust that the labor is yours but the increase belongs to God. Episode Links We Heart Nutrition: weheartnutrition.com Monarch COO: monarchcoo.com Monarch COO on Instagram: @monarch_coo monarchcoo.com/ops-health-check