O erro que faz empresas gastarem em marketing sem vender

What happens when marketing, neuroscience, stoicism, and human behavior meet? In this episode of Café com ADM, we welcome Aline Rizzo, founder of Aplíkasi, for a conversation about the future of brands, emotional decisions, authenticity, and artificial intelligence. Aline reveals how a personal journey marked by years living with epilepsy transformed her vision of people, business, and strategy. The episode offers powerful reflections on: • neuromarketing in practice • consumer behavior • building authentic brands • AI and human essence • sales, branding, and positioning • stoicism applied to entrepreneurship • why many companies use marketing to amplify internal problems In addition, she shares real-life case studies of companies that have improved results by aligning data, processes, and human understanding. If you work in marketing, sales, leadership, business, or want to better understand how people really make decisions, this episode is a must-listen. ☕ Subscribe to the channel and share this episode with someone who needs to hear this conversation.