A cultura como gerador de renda e negócios, com Edilson Ventureli

In 1996, a fire devastated part of the Heliópolis community in São Paulo. Maestro Silvio Baccarelli arrived with violins. Almost three decades later, the same place houses the world's first concert hall built in a favela: the Teatro Bacarelli. Edilson Venturelli, conductor and executive director of the Baccarelli Institute, discusses how this cultural institution is managed, the social impact generated by music, and the role of companies and society in financing culture.