AI in Market Research: What Matters Now?

While 95% of AI projects fail, market research is different — real, practical wins are becoming easier and faster. But are you focusing on the right strategies… or chasing hype? In this candid webinar, Displayr CEO Tim Bock cuts through the noise: what agents can really do now, why analytics still needs a verify-and-correct workflow, and the winning vs losing strategies for using AI in market research. In this webinar you'll learn: Conversational analysis is coming fast — what to do now Why AI can orchestrate analysis, but not replace it The verify + correct workflow every MR team needs Winning strategies: translation (text→code, text→categories), automating routine decisions Losing strategies: asking AI to do what humans can’t (e.g., advanced analyses) Want to see it in action? Book a demo today: https://www.displayr.com/book-a-demo/