店舗開発とは？「ただ店を開けるだけ」ではない、企業成長を支える重要ミッションを解説｜店舗開発実務講座#1

Lecture by Dr. Taku Kato (Director, FUKUTOKUSHA K.K. https://fukutokusha.jp/en/ ) Taku is an expert of store development, market strategy and sales forecasting model development for retail business, providing strategic advice to wide variety of categories of retail chain operators. Prior to become an academic specialized in service marketing and store development strategy, Taku developed thousands of real estate locationing analytics plus sales forecasts for McDonald’s Japan and Starbucks Coffee Japan utilizing his statistical modeling and financial analysis skills. Academic Positions Assistant Professor of Marketing, Kyorin University. Visiting Assistant Professor of Marketing, Tokyo Gakugei University. Visiting Assistant Professor of Marketing, Tsuda University. Research interests: Service Marketing, Store Development Strategy, Quantitative Analysis of Consumer Behavior. Business Career Starbucks Coffee Japan, Ltd. – Real Estate Research Team Manager, Real Estate Department, Store Development / Strategic Planning Team Manager, Corporate Planning. Marketing Center Co., Ltd. – Research Planning Division for McDonald’s Japan Store Development / Research Planning Division (clients include convenience store and other major retail chain operators). Education Doctor of Philosophy. BA: Keio University, Faculty of Commerce (Major: Marketing). MA: Tokyo Institute of Technology, Interdisciplinary Graduate School of Science and Engineering, Department of Computational Intelligence and Systems Science. Doctor Course: Keio University, Graduate School of Commerce. Overseas Education: Copenhagen Business School. Doctor Course: Tokyo Institute of Technology, Interdisciplinary Graduate School of Science and Engineering, Department of Computational Intelligence and Systems Science. Associations Japan Association for Consumer Studies, Japan. Marketing Research Association. Certified Member of The Nippon Technical Analysts Association. For more information, please visit https://fukutokusha.jp/en/