I Bought A Failing Snack Company For $250K — Now It Brings In $103M A Year
Wall Street veteran Charles Coristine bought LesserEvil, a failing snack company, in 2011. Now a profitable business known primarily for its coconut oil popcorn, it brought in $103 million in gross sales in 2023. Here's how Coristine is turning LesserEvil into a household name. Check out all of LesserEvil's products: https://lesserevil.com/ Produced, Shot, and Edited by: Lauren Shamo Senior Managing Producer: Eric M. Clark Senior Director of Video: Jessica Leibowitz Additional Camera: Valentina Duarte Animator: Elham Ataeiazar, Gene Kim Reporter: Megan Sauer Additional Footage: Getty Images, LesserEvil Subscribe to CNBC Make It.: http://cnb.cx/2kxl2rf Want to master your money this fall? Sign up for CNBC’s new online course. We’ll teach you practical strategies to hack your budget, reduce your debt, and grow your wealth. Start today to feel more confident and successful. Use code EARLYBIRD for an introductory discount of 30% off, now extended through September 30, 2024, for the back-to-school season: https://cnb.cx/3xJRE9Q About CNBC Make It: CNBC Make It is a new section of CNBC dedicated to making you smarter about managing your business, career, and money. Connect with CNBC Make It Online Get the latest updates: https://www.cnbc.com/make-it Find CNBC Make It on Instagram: https://bit.ly/InstagramCNBCMakeIt Find CNBC Make It on Facebook: https://cnb.cx/LikeCNBCMakeIt Find CNBC Make It on threads: https://cnb.cx/threadsCNBCMakeIt Find CNBC Make It on X: https://cnb.cx/FollowCNBCMakeIt #CNBC #CNBCMakeIt #HowIMadeIt I Bought A Failing Snack Company For $250K — Now It Brings In $103M A Year
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