Have personality tests in East Asia gone too far?

Check out Manta Sleep here http://tinyurl.com/2pwnptsp and make sure to use 'aini' for 10% off your order! Personality tests have become something you can fail in East Asia, because getting the "wrong" answer can cost you a date, a job, or see you receiving worse treatment. Why has this happened, and how deep does the rabbit hole go? 0:00 Intro 2:30 Why personality tests are so convincing 5:28 MBTI in Korea and China as a social lubricant 8:30 ty Manta Sleep! 9:40 MBTI's functions + presence in East Asia continued 13:08 The origins and impact of the ABO blood test in Japan 19:06 Conclusion ---- xxx ----- Patron shoutout! Thank you AustinTim, Big AI, Emotionless, Izxeno'jiiva, RandomPasserBye, SwiftStyle, Terra Angela, WongKarWaifu and Yata from the "no, you have it" tier! And of course, a big big thank you to all my patrons :) Come say hi at: patreon:   / aini_   ig: @aini.mov x: @aini0970 tiktok: @aini0970 💌 business enquiries only: [email protected] my gear! note: below links are affiliate links that help me out but come at no extra cost to you :) camera: sony a6400 https://amzn.to/3wqidQF mic: audio technica atr2100x https://amzn.to/4b1Y0Q9 teleprompter: neewer https://amzn.to/3QAVhVC softbox: mountdog https://amzn.to/3UxNpp7 tripod: bosch https://amzn.to/44Icxyc ---- xxx ----- References If you want to learn more about the psychology behind personality tests, I would really recommend Hua and Zhou's paper - their study demonstrates the links between the Barnum effect susceptibility, ego identity and the mental/physical wellbeing of adolescents with MBTI usage as well as providing a lot of insight into pseudosciences. Really really good read! Academic references Hua, J. and Zhou, Y.-X. (2023). Personality assessment usage and mental health among Chinese adolescents: A sequential mediation model of the Barnum effect and ego identity. Frontiers in Psychology, 14. doi: https://doi.org/10.3389/fpsyg.2023.10.... Narkhede, P.A. (2015). An empirical study on Blood Types and Personality. www.academia.edu. [online] Available at: https://www.academia.edu/31326190/An_... Park, J S (2024). Personality as technology of self: MBTI and English language learning in South Korea. International Journal of the Sociology of Language, 2024(285), pp.35–54. doi: https://doi.org/10.1515/ijsl-2023-0035. Yamori, K (2001). “Blood type theory” as social representations: Science or myth? Bulletin of Research Institute of Nara Univ., 9, 89-100. Available at: http://repo.nara-u.ac.jp/modules/xoon... Zeng, H. (2023). Research on the Popularity and Impact of the Myers-Briggs Type Indicator on Young People in China. Lecture Notes in Education Psychology and Public Media, [online] 6, pp.425–432. doi:https://doi.org/10.54254/2753-7048/6/.... Other references: I keep running out of space in the description lol so I've moved them all here! https://docs.google.com/document/d/e/... Visual sources: The Yonsei Annals:    • Korea’s hype around MBTI explained by Yons...   Arirang News:    • Explaining the MBTI hype in South Korea & ...  ,    • NEWs GEN: Why MBTI became a big craze in S...   핏타민 Fitamin:    • [ENG] 16 유형의 MBTI가 한 공간에서 살아간다면? I MBTI In...   VOX:    • Why the Myers-Briggs test is totally meani...   BGM: ISTJ - NCT DREAM Onion - Lukrembo    • lukrembo - onion   Zero lofi remix - demongummies (orig NewJeans)    • newjeans zero but lofi ~ a kpop lofi mix ~...   Music track: Snap Your Fingers by Aylex, source: https://freetouse.com/music, No Copyright Vlog Music for Video Violin (Innerbloom) by Infraction    • Cinematic Documentary Violin by Infraction...   Thanks for watching and catch ya next time! 💫 Tags: video essay, cultural commentary, social commentary, internet analysis, analysis video, personality tests, mbti, 16 personalities, extrovert, introvert, abo blood type test,east asia, china, korea, japan, chinese culture, korean culture, japanese culture, type A, type B blood, sociocultural essay, pseudosciences, horoscopes, astrology, introspection, myers-briggs personality test, psychology, cultural phenomenon, societal trends, eastern cultures, cultural beliefs, personality typing, self-discovery, personality traits, big 5 personality test, disc assessment, cultural psychology, edvasian, rotten mango, stephanie soo, gabi belle, not even emily, chinese with mia