Shopify SEO: The Keyword Research Guide | Free Shopify SEO Course #1

This is lesson two of my free Shopify SEO course: keyword research for Shopify stores. I run through why keyword research is the backbone of any SEO strategy, then show you exactly how I do it in Ahrefs by building a full keyword universe for a linen store, from a handful of seed terms to a clean, exported list. This is the first of a few keyword-research lessons; clustering, mapping, and keyword research for existing stores are coming next. And, as always, if search should be doing more for your store than it is, that's what I help with → winthesearch.com New lesson every week, so subscribe if that's useful. 🔗 LinkedIn:   / vukasin-ilic   🔗 Book a Call: https://cal.com/winthesearch/30min ⏱ Chapters below. 0:00 Intro: keyword research for Shopify 1:00 Why keyword research matters 1:54 How intent decides the page you build 3:01 How to approach it: think like a customer 3:59 Why the real money is in the modifiers 5:37 Why the work is never "done" 6:17 Where to start: existing vs brand-new stores 7:14 The tools I use (and why data quality matters) 8:23 The traps: TAM & unreliable tool data 10:37 FAQs: automation, budget & how many keywords 14:29 Walkthrough: seed terms & the singular rule 16:47 Reading the data in Ahrefs 21:07 Who's ranking and why 24:00 The Matching Terms report + filtering by intent 29:00 Exporting CSVs & the Related Terms report 31:44 Competitor keywords & benefit keywords 36:23 Building one master list with AI + what's next