Keynote speaker Brian Solis on the future of customer experience design - NextCon 2017

Brian Solis is one of the industry's most provocative minds and speakers in exploring the future of business and human-centered innovation. While everyone talks about Customer Experience (CX) as the new black, Brian believes that most companies miss the real opportunity because they don't actually think about experiences from the perspective of the people they want to reach. Customers are evolving. Business processes and mindsets are not keeping up. As a result, they're limited in the ability to design experiences that matter to an increasingly evolving generation of connected customers. In this presentation on the future of human-centered experiences, Brian Solis helps executives shift mindsets toward the future. Also, please read X: The Experience When Business Meets Design - Xthebook.com