The Dark Story of Weet-Bix: The Scandal of Seventh Day Adventist Church

The Dark Story of Weet-Bix: The Scandal of Seventh Day Adventist Church Every Australian kid grew up on it. Two wheat biscuits in a bowl, the milk poured over, the race against time before they turned to sludge. The cardboard box with the red lettering you saw on every breakfast table for a hundred years. "Aussie kids are Weet-Bix kids." It is one of the most Australian products that has ever existed — more Australian, in its way, than Vegemite, because Vegemite you either love or hate, but Weet-Bix everyone simply ate. It is the number-one selling breakfast cereal in the country and has been for as long as anyone can remember. And here is the thing almost no Australian knows about the most ordinary thing in their pantry. Weet-Bix is not made by an ordinary company.