#9 – Why Gen Z does not drink what you think they do – André Eiermann, Gen Z Coffee...

“Many people believe Gen Z only drinks those super colourful beverages with different layers, cream, and sprinkles. But this is not the typical Gen Z drink,” says André Eiermann, founder of the Gen Z Coffee Intelligence Lab. How does Gen Z drink coffee differently than previous generations? André and his team have launched a global survey of coffee drinkers to find out. The initial results show that Gen Z’s coffee drinking behaviour is not only about colourful beverages but follows a framework of four Fs: function, familiarity, freedom, and fun. In this episode, André explains this framework, the origins of his interest in Gen Z, and the implications of the survey results for companies looking to target younger coffee drinkers.