Temu and AI are killing generic Etsy shops in 2026 and here’s how that's actually great news for you

If your Etsy sales have slowed down and you're blaming Temu, cheap AI-generated copies, or the economy... this video is going to reframe everything for you. The truth is, people are still buying. But the market has changed dramatically, and the sellers who are struggling right now are the ones who haven't adapted to what that actually means for their business. In this video I'm breaking down exactly what's happening on Etsy in 2026, why generic shops are losing ground fast, and (most importantly) why having a real brand is the only thing that actually protects you in a crowded market. This isn't doom and gloom but it is genuinely good news if you're willing to think differently. 📌 TIMESTAMPS 00:00 — Why cheap Temu copies and AI are flooding Etsy right now 2:30 — The trust recession and what it means for buyers 3:30 — My sister's voice note about shopping on Etsy as a customer 7:00 — Why the Temu customer was never your customer anyway 8:50 — The two options: race to the bottom OR build a brand 10:50 — One action to take this week Want to build your brand together? Check out The Sellers Society - my membership for product sellers and Etsy shop owners who are done with guessing and ready to build a brand that actually grows: 📍 https://www.skool.com/sellers/about If you're serious about building a product business that doesn't live and die by the Etsy algorithm, The Sellers Society is the place I've built to help you do exactly that. Brand strategy, product positioning, visibility, content — all of it, in one place, built around the same principles that make big brands work. #EtsySeller #EtsyShop #SmallBusinessTips