Menu Engineering (Introduction)

http://bit.ly/DrProfessorChef - In this video, Chef Colin Roche explains menu engineering, including why it is important, how to fill in the menu engineering form, what the four categories are and mean, and finally some suggestions on what might be done once a menu items category has been determined. If you want information on Recipe Costing, then check out this mini-course on the topic at: https://chefroche.com/course/recipe-c... MERCHANDISE LINKS Check out the "DrProfessorChef" logo merchandise line - https://teespring.com/stores/drprofes... Check out the "Wicked Easy" Cooking logo merchandise - https://teespring.com/stores/wicked-e... SUBSCRIBE / SHARE / COMMENT We would like to have as many people enjoy our videos as possible so please share them with anyone you think would find them to be of interest. Also, if you would like to translate this video so even more people can enjoy it, please do so! Lastly, we would greatly appreciate it if you would LIKE, SHARE and COMMENT on any or all of our videos. Thanks! SOCIAL MEDIA Be sure to check us out! Website at: http://chefroche.com Instagram:   / drprofessorchef   Twitter:   / chefroche   Facebook Page:   / drprofessorchef   Podcast: https://chefeducator.buzzsprout.com/