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https://www.youtube.com/playlist?list... My videos on Email Marketing ☎️ Book an appointment with Make Sense: https://ms4d.io/Bh4oB 📈 The free E-commerce Checklist: https://ms4d.io/7UHsq 🎁 The Email Marketing Guide: https://ms4d.io/Z7mSo 📩 Subscribe to my Newsletter: https://ms4d.io/PU73m 🔗 My LinkedIn profile:   / maxencevanderswalmen   🎞️ My videos on E-commerce:    • E-Commerce Mastery   🤜 The Make Sense Agency: Make Sense For Digital delivers pretty cool results with equally cool clients: Bonduelle, Motoblouz, Tikamoon, Tiptoe, Les Mini Mondes, and more. We support our clients with a comprehensive approach to marketing. We even call it "holistic." We believe this is the end of the "niche": you can no longer manage Google Ads on one side and Facebook on the other, and have a third point of contact for your email marketing. No. It used to work, but not anymore. The holistic approach means seeking the best return on investment for your marketing efforts. This is what I've been advocating since 2012, when I launched the marketing of the e-commerce brand Tikamoon. And I haven't changed my mind since. The results are clear: 🎯 Better return on investment 🎯 Better focus of marketing efforts 🎯 Better vision of your short- and long-term marketing stack 🤜 About me: Maxence Vanderswalmen founded the Make Sense For Digital agency in 2021 after 10 years at Tikamoon as marketing and e-commerce director. He is also a coach and CMO of Mavericks Marketing, a digital marketing training program, and teaches at business schools. (Because yes, we write this kind of bio in the third person... It's weird, but that's how it is.) [How to maximize your email marketing results with the 4C method] In this video, discover how to structure your email campaigns to support your customers throughout their lifecycle and maximize your results. You will learn: What the customer lifecycle is and why it is essential for your email marketing strategy. The 4C method: Catch, Connect, Close, Continue, and how to apply it to your campaigns. The keys to transforming a simple prospect into a loyal customer thanks to targeted and effective email sequences. Don't let your emails go unnoticed! Whether you're an entrepreneur, marketer, or digital expert, this video will give you the tools to make email marketing a powerful tool for conversion and loyalty. 00:00 Introduction 03:26 The Customer Lifecycle and the 4C Method 09:14 Phase 1 - Catch: Attract Attention 13:43 Phase 2 - Connect: Build a Relationship 18:41 Phase 3 - Close: Convert Your Prospects 22:04 Phase 4 - Continue: Build Customer Loyalty 24:51 Conclusion #ecommerce #ecommercebusiness #ecommercetips #ecommercefrance #digitalmarketing #emailing