Why STARBUCKS FAILED in VIETNAM?

Vietnamese coffee is more than just a drink—it is part of everyday life in Vietnam. From strong traditional cà phê sữa đá made with robusta beans to creamy egg coffee, sweet-and-salty salt coffee, and modern specialty brews, there are countless ways to enjoy Vietnamese coffee. In this video, I take you on a tour of some of the most unique coffee shops in Vietnam. We visit cafés hidden inside old apartment buildings, beautifully designed spaces, and local coffee shops that turn a simple cup of coffee into a complete experience. Some places preserve traditional Vietnamese coffee culture, while others create new flavors and creative ways to serve it. Coffee shops in Vietnam are not only places to get caffeine. They are where people meet friends, work, study, take photos, and escape the heat. Every café has its own atmosphere, story, and personality—and that variety is what makes Vietnam’s coffee culture so special. Join me as we explore Vietnamese coffee culture, discover unusual cafés, taste different local coffee drinks, and see why coffee is such an important part of life in Vietnam.