Fresh Take with IDDBA #50 (S5 E12) Live from What's in Store Live with Karri Zwirlein

What's in Store - Live from What's in Store Live with Karri Zwirlein In this special What's in Store episode of Fresh Take with IDDBA, IDDBA's Kat Shanahan talks with Karri Zwirlein, Director of Bakery, Deli, and Prepared Foods at Tops Markets, in a live podcast recording from What’s in Store Live at #IDDBA2026, on June 8, 2026. Karri shares what goes into creating the immersive What’s in Store Live experience, from early trend planning and concept development to the collaboration it takes to bring a retail space to life on the show floor. She discusses why cross-merchandising matters, how retailers can evaluate fads versus longer-term trends, and the forces that continue to shape fresh departments. The conversation also explores the value of IDDBA as a community where industry professionals build relationships, share ideas, grow their careers, and return to their businesses energized with practical inspiration. Head to IDDBA's LinkedIn to see the recent coverage - including video - of #IDDBA2026:   / posts   See all of our sponsors for this year's What's in Store Live: https://wisl2026.iddba.org/ Read IDDBA's What's in Store, the online trends publication with all the information you need from an organization you trust, updated monthly: https://www.iddba.org/education/train... Want to be a guest on the podcast or learn more about IDDBA? Reach out to us at [email protected]. To learn more about IDDBA and becoming a member, head here: https://www.iddba.org/membership/join...