How Leaders Can Protect Trust During a Cyber Crisis | Above the Noise Ep. 3

Cyber incidents are no longer just IT problems—they are crises of trust, reputation and leadership. In this episode of Above the Noise, Kekst CNC Co-CEO Lyndsey Estin and Partner Callum Laidlaw discuss how the cyber threat landscape is evolving and why organisations need to rethink their approach to crisis response and communications. From AI-enabled phishing and deepfakes to increasingly aggressive threat actors targeting executives, employees and customers, cyber incidents are becoming more sophisticated, more personal and more public. ▶ In this conversation, Lyndsey and Callum explore: Why cyber risk has become a boardroom and reputation issue The communication challenges organisations face in the first hours and days of an incident How to balance speed, transparency and credibility during a crisis The role of employees and leadership in protecting trust How organisations can move from incident response to long-term resilience and recovery The organisations that emerge strongest from a cyber incident are not necessarily those that avoid disruption—they are the ones that respond with clarity, credibility and empathy. Watch now to learn how leaders can navigate cyber crises, protect stakeholder trust and build resilience in an increasingly volatile threat environment. 🔔 Subscribe for more insights on leadership, reputation and communications.