The Attribution Illusion: Why Your Data Looks Better Than It Is 📱

Most marketers are still making million-dollar decisions based on dashboards they’ve been trained to trust. But what happens when the data itself is flawed? On this episode of Deconstructing Data, David Finkelstein and Jessie Lizak sit down with Cimin Ahmadi Cohen, Founder & CEO of Idea Peddler, to unpack what she calls “The Attribution Illusion” the growing gap between what platforms report and what’s actually driving performance. Cimin has spent years challenging the assumption that more data automatically leads to better decisions. From signal loss and privacy changes to self-reported platform metrics and AI-powered media buying, this conversation digs into the structural problems quietly shaping modern advertising. We’ll cover: • The Attribution Illusion Explained • AI Scaling Bad Media Decisions • Directional vs Decision-Grade Data • Tech Stack If you work in advertising, paid media, identity, attribution, CTV, or analytics, this is a conversation you’ll want to hear. Join us live Thursday, May 28th at 4:15 PM EST. #DeconstructingData #AdvertisingData #IdentityResolution #CTV #AdTech