How Sony spent millions to market Godzilla

This took longer then expected. Today we look at the Insane Marketing that Tristar's Godzilla received in 1998. From It's insane impact on the public, to it's unfortunate downfall towards the end of it. Please keep in mind this video is not going over the movie itself, but instead the Advertisement surrounding it. Sources Early Maneuverings for a Monster Hit - Los Angeles Times G - Fan Magazine #31 GODZILLA Unmade: The History of Jan De Bont’s Unproduced TriStar Film - SciFi Japan How Sony Created A Monster Sony spent $125 million to make Godzilla - Tim Carvell Remembering Godzilla 1998's Wild Marketing Campaign - Jeff D Lowe Size Does Matter: The Marketing of Godzilla (1998) - Lewis Rose There Will Be No Escaping 'Godzilla' - Los Angeles Times Music Art of Balance - World A and B Music Glover - Atlantis Realm Lobby Hot Shots Golf World Invitational - Status Sonic Mega Collection Credits Theme Across The Ocean by JR Tundra Creative Commons — Attribution 3.0 Unported— CC BY 3.0 https://creativecommons.org/licenses/... Music provided by FreeMusic109    / freemusic109   Fair Use Copyright Disclaimer: Copyright Disclaimer Under Section 107 of the Copyright Act 1976, allowance is made for "fair use" for purposes such as criticism, comment, news reporting, teaching, scholarship, and research. Fair use is a use permitted by copyright statute that might otherwise be infringing. Non-profit, educational or personal use tips the balance in favor of fair use.