How I Built A ₹125 Crore Fashion Brand Called NEWME?
📰 GrowthX Newsletter: https://growthx.cc/GrowthXNewsletterG... ✨Join GrowthX : https://growthx.cc/growthx-member GrowthX is a private club of 4,000+ members who lead product, marketing, and growth at companies like SarvamAI, Apple, Zepto, Microsoft, Google, Zerodha, Netflix and Freshworks. CXOs, VPs, ICs — all united by one obsession: compounding their career & company’s growth. Our members get access to — 4,000+ member online private community In-person monthly events across India $100K worth credits from top brands All self-paced learning programs Live weekly learning with CXOs Career Hub for interviews Access for 12 months Follow GrowthX. / growthxclub / growthx.club / growthx_club Timestamps: 0:00 - Intro 0:35 - Personal Journey 2:20 - What is Newme? 4:07 - Why serve only GenZ women? 5:38 - Market Opportunity 7:16 - Acquisition Strategy 8:14 - Acquiring Users from Colleges 9:44 - GenZ’s Buying Habits 10:49 - Spending Patterns 13:07 - Newme’s Supply Chain Edge 15:16 - Newme’s Branding Playbook 17:55 - Advice for founders
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