A journey of self branding | Sophia Georgopoulou | TEDxUniversityoftheAegean

Η Σοφία ζει και εργάζεται στην Αθήνα και ασχολείται κυρίως με την ανάπτυξη εταιρικής ταυτότητας, το σχεδιασμό λογοτύπου, το branding, την οπτική επικοινωνία, την εικονογράφιση και το σχεδιασμό συσκευασίας. Έχει τη χαρά να αναλαμβάνει πολλά διεθνή project, έχοντας ήδη χτίσει πελατολόγιο που ξεπερνά τα όρια της χώρας. Θα μας μιλήσει για τη διατήρηση του προσωπικού μας στοιχείου στην εργασία μας καθώς και για τη μετάβαση κάποιου από εργαζόμενο σε μια εταιρεία σε freelancer! Sofia lives and works in Athens and occupies herself mainly with the development of corporate identity,logo design,branding,visual communication,illustrations and design packing. She has had the privilege of undertaking many international projects with a client list that goes beyond the Greek borders. She will talk about how important it is that while one works for a company they maintain their personal element and the change from working for a company to freelancing. Sofia lives and works in Athens and occupies herself mainly with the development of corporate identity,logo design,branding,visual communication,illustrations and design packing. She has had the privilege of undertaking many international projects with a client list that goes beyond the Greek borders.Her greatest satisfaction is seeing the brands she has solely undertaken from the start grow and bloom.Her projects have been presented in international design publications and design magazines, and have gained prominence in both international competitions and the Greek Awards for Graphic Design and Illustration.This past year she obtained the award of Best Agency of the World 2015 at the Best Brand Awards /BBA which stands for the international competition of Design ,focusing on the high quality of logo design and awarding brands which stand out internationally in the visual communication department. This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at http://ted.com/tedx