L'année de Meta ? (+ les nouveautés Facebook Ads)

Episode cited:    • Comprendre la nouvelle attribution sur Fac...   LEARN MORE Agency: https://www.j7media.com/fr Train: https://j7academie.com/ Newsletter: https://j7media.com/escouade Report: https://datablaster.io/ Meta has just announced spectacular financial results: a 22% increase in revenue and a 36% increase in profits in one year. But behind these figures lies an aggressive strategy: a race to AI, talent acquisitions, and, above all, major changes for media buyers. In this episode of Social Scaling, Antoine Dalmas and Antoine Gagné decipher why Meta is doing better than ever, how their moves on AI can impact your daily life, and, above all, the new Facebook Ads features you need to understand now to stay competitive. An essential episode if you want to anticipate the future of the platform and stay ahead of the curve. Chapters 00:00 Meta's Record Financial Results 04:00 AI and the New Talent "Transfer Window" 09:10 Meta Faces the Competition 13:50 The Direct Impact for Media Buyers 20:00 Facebook Ads Updates to Watch