¿Por qué DESAPARECIÓ El Chevrolet CHEVY?

It was 2011, and the Chevrolet Chevy was still the sixth best-selling car in Mexico. Around 23,500 units a year. Fan clubs, a thriving used car market, spare parts on every corner. And yet, General Motors announced it was going to discontinue it. It wasn't killed by the competition. It wasn't killed by the customer. What really happened had more to do with factory square footage and export margins than anything related to sales. In this episode, we tell you the complete story of the Mexican Chevy: from its origins as the Opel Corsa in Zaragoza, Spain, to its birth in Ramos Arizpe, Coahuila. We explain how a small, inexpensive car dethroned the Beetle—the Volkswagen Beetle—as Mexico's best-selling car in 1997. How it became the first car for a whole generation. The car of driving schools, taxi stands, families who could finally buy something new. And we'll tell you why GM chose to sacrifice it: a $500 million investment in Ramos Arizpe, $215 million of which was earmarked for manufacturing the Chevrolet Sonic for export to Central and South America. The Chevy didn't fail. It was literally in the way. In March 2012, the last edition was released, called the Chevy Joy Special Edition—the same name it had when it first appeared eighteen years earlier. In June of that year, the last Chevy rolled off the production line. More than a million units were produced throughout its history. Today, it lives on in restoration clubs, used car markets, and in the memories of everyone who learned to drive in one.