Logística Omnichannel: construindo uma operação integrada e centrada no cliente | Supply Talks #72

How to transform logistics into a true competitive advantage in omnichannel? In this episode of Supply Talks, we welcome Ricardo Ruiz for a strategic and practical conversation about the challenges of building an integrated, customer-oriented logistics operation prepared for multiple channels. 💡 We discuss: What omnichannel logistics really means in practice Integration between channels, inventory, and operations The role of logistics in the customer experience Main challenges and pitfalls of omnichannel How to align strategy, technology, and execution An episode with executive vision, real-world examples, and valuable lessons for those who work in—or make decisions about—logistics, supply chain, and operations. - Host: Alex Leite | LinkedIn:   / alexleite   - Guest: Ricardo Ruiz | LinkedIn: https://www.linkedin.com/in/ricardone... 👉Live University Supply GO: https://inbrasc.liveuniversity.com/su... Other courses: https://inbrasc.liveuniversity.com/?_... Follow us on social media: 📍LinkedIn Live University:   / liveuuniversity   Supply Live:   / supply-live   📍Instagram Live University: Instagram (@live_university) Supply Live: Instagram (@supply.live) 📍Facebook Live University:   / liveuuniversity