From CBS News to Oatly: Why Yasmin Shahida Isn’t Scared to Start From Scratch

What does it take to reinvent yourself, professionally and personally, without losing trust in who you are? In this episode of If I’m Honest, Julia sits down with longtime friend Yasmin Shahida, Senior Director of PR at Oatly, to talk about career pivots, corporate communications, confidence, and the power of embracing discomfort. Yasmin shares her journey from broadcast journalism at CBS News to shaping brand storytelling at some of today’s most culturally relevant companies, including The Wing, Away, and Oatly. They dive into what corporate communications actually means, how brands navigate culture and crisis moments, and why authenticity matters more than ever in a world driven by social media and trends. Yasmin also opens up about trusting your instincts, walking away from paths that no longer fit, and why “starting from scratch” can be one of the most powerful things you do for yourself. Plus: food trends, caffeine-free living, NYC restaurant culture, manifestation, travel recommendations, and the mindset shifts that helped Yasmin build a career and life that feel aligned. Buckle up for an honest conversation about ambition, reinvention, resilience, and learning to trust yourself through change. Find Yasmin on Instagram and TikTok at @traveleatnyc and on LinkedIn:   / yasminshahida