Anything Is Possible with Dave Friedberg | Where It Happens

David Friedberg (@friedberg), founder and CEO of The Production Board (TPB), is working to reimagine global systems in order to solve some of the biggest sustainability problems we face today. He joins hosts Sahil Bloom (@sahilbloom) and Greg Isenberg (@gregisenberg) to explain why the best path forward is using the latest science and technology innovations to meet the trends of human desire and consumption. An extreme optimist, Dave shares his positive outlook on scientific iteration, the changing brand landscape, and how Cana is revolutionizing the bottled beverage industry. -------------------------------------- 🚀 My FREE 5 day email course to learn how to build a business of the future using the ACP funnel: https://www.communityempire.co/ 🎯 To build your own portfolio businesses powered by community you might enjoy my membership. You'll get my full course with all my secrets on building businesses, peer-groups to keep you accountable, business ideas every single month and more! Spots are limited. https://www.skool.com/community-empir... 📬 Join my free newsletter to get weekly startup insights for free: https://latecheckout.substack.com/ 70,000+ people are already subscribed. ••• THIS EPISODE ••• David Friedberg:   / friedberg   Sahil Bloom:   / sahilbloom   Production & Marketing Team: https://penname.co/ FIND ME ON SOCIAL: Twitter:   / gregisenberg   Instagram:   / gregisenberg   TikTok:   / gregisenberg   Spotify: https://open.spotify.com/show/6aB0v6a... Apple: https://podcasts.apple.com/us/podcast... ••• SHOW NOTES ••• [00:00] Dave’s background: from South Africa to Silicone Valley [04:33] Using science and nonlinear thinking to form a novel business concept [07:52] Conscious vs subconscious motivation [10:46] Extreme optimism and a fundamental shift on how we view sustainability [13:16] Meeting the trends of human desire and consumption [16:34] Animal protein and the power of science and technology [19:30] The Haber-Bosch process and scientific iteration [23:03] Cana: Rebuilding food and beverage manufacturing (https://www.cana.com/) [31:41] The climate impact of the bottle beverage industry [34:56] Moving away from the retail store model [36:58] Changing the brand landscape [40:50] Dornbusch's Law [42:50] When can I get a Cana? [44:23] Terrestrial nucleosynthesis — a “simple” description of the most complex thing humans have ever tried to do [50:41] We’re on a spaceship. Let’s make that spaceship our own holiday. [55:35] Unedited, raw reactions [1:01:28] Takeaways and inspiration -------------------------------------- ••• SPECIAL THANKS TO OUR SPONSOR ••• This episode is brought to you by Beam. We can’t get enough of their Dream Powder. We both personally take this before bed a few times a week and wake up refreshed in the morning. Their nano-CBD helps improve your body’s ability to absorb CBD, making their product the perfect supplement before you go to bed. And now Beam is offering $20 off any order of $75 or more with the code ROOM at beamorganics.com/room.