バッドロケーションにあえて出店！“非常識”戦略なのに人気を生み出す外食企業「バルニバービ」【カンブリア宮殿】

▼Watch the full program (38 minutes) here▼ https://txbiz.tv-tokyo.co.jp/cambria/... ▼[Unreleased Interview] Attracting Customers Even If You're Far From the Station ~Barnibarbi Chairman Hirohisa Sato~▼ https://txbiz.tv-tokyo.co.jp/cambria/... ▼Register for a "TV Tokyo BIZ" membership here▼ https://txbiz.tv-tokyo.co.jp/lp/?utm_... One company has opened stores in popular commercial facilities, such as "MIYASHITA PARK" in Shibuya and "Hi-NODE" at Hinode Pier, and has created many popular restaurants with its unique store designs. It's the restaurant chain "Barnibarbi," headquartered in Osaka. Up until now, "Balnibarbi" has cultivated many successful restaurants by using a "bad location strategy" of deliberately opening restaurants in low-traffic areas at low cost. This ability to draw customers has been well-received, and the company has been inundated with requests to open new restaurants from major real estate companies. The company now operates 102 restaurants and accommodations across the country. Chairman Hirohisa Sato is at the helm. We take a closer look at the restaurant opening strategy of this "maverick" in the restaurant industry, who uses unconventional methods to create one hit restaurant after another. #Food & Drink #DiningOut #Balnibarbi #BesideSeaside #NewLight #GoodMorningCafe #CambrianPalace #TVTokyo #TVTokyoBIZ